HSBC UK

In January 2017 HSBC UK and British Cycling started an eight-year societal partnership to create the biggest, single contribution to a greener, fitter, healthier Britain, with an overall aim to inspire two million more people to ride their bike.

Working across the sport from participation at the grassroots to major organisational events, through to the highest level of performance with the Great Britain Cycling Team, our ambition is to make cycling the UK’s most popular activity and sport of choice.

Kalas

KALAS is the official clothing supplier of the Great Britain Cycling Team.

Cervélo

In May 2015, British Cycling began a five-year partnership with Cervélo, with the bike manufacturer working with the Great Britain Cycling Team.

Shimano

As the world’s leading manufacturer of bicycle components, Shimano is one of the most recognisable cycling brands on the planet.

Love Velo

British Cycling have entered into a new partnership with Love Velo, an exciting cycling travel brand who share our vision for getting more people on their bikes.

Thrifty

Providing British cycling with a 65-plus strong fleet, Thrifty Car and Van Rental is one of the leading rental companies in the UK.

Zwift

Zwift is the official training community of British Cycling.

Pelotan

The five-year partnership began in 2020, and will see Great Britain Cycling Team riders and British Cycling members benefit from Pelotan expertise.

Muc-off

For 2021 and beyond Muc-Off has partnered with British Cycling.

Bicycle Association

In 2014, the Bicycle Association became an official partner of British Cycling’s youth development programme, Go-Ride. This has enabled British Cycling to provide even more opportunities for young people to get involved with cycle sport.

Freewheel - Your local bike shop online

The origins of Freewheel can be traced back to a small bike shop in north London in 1977. Some may even recognise Freewheel as the popular mail order catalogue it became in the 1980s and 1990s.

Lazer

Lazer is one of the most innovating helmet companies in the world. This is why in 2014 British Cycling chose Lazer as its official helmet supplier.

Madison

Madison has come a long way since 1977, from its modest beginnings as a small suburban bicycle shop in North West London, to what is now the UK’s leading distributor of bicycle parts and accessories.

Power Meter for Cycling - InfoCrank

In 2015, Verve Cycling became the official power crank supplier to the Great Britain Cycling Team. The partnership allows the Great Britain Cycling Team athletes across all disciplines the opportunity to ride with accurate power measurement capabilities.

TrainingPeaks

TrainingPeaks has been supporting data driven coaching within British Cycling as a supplier since 2011.

See.Sense

British Cycling will use the insights detected from See.Sense’s intelligent bike lights to help improve cycling conditions across the UK.

Healthspan

Healthspan is the Official Sports Nutrition Partner and Official Vitamin and Supplement Partner to the Great Britain Cycling Team and British Cycling.

Swift Go

A leading motorhome hire company, to service the requirements of the Great Britain Cycling Team and British Cycling members, while promoting active lifestyles.