Our Partners
Zwift unveiled as Official Training Community of British Cycling
British Cycling and Zwift look beyond Tokyo 2020 with official partnership
Shimano
As the world’s leading manufacturer of bicycle components, Shimano is one of the most recognisable cycling brands on the planet.
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Love Velo
British Cycling have entered into a new partnership with Love Velo, an exciting cycling travel brand who share our vision for getting more people on their bikes.
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Kitbrix
KitBrix is an innovative sports bag manufacturer aimed at athletes who need to carry sports clothing and equipment as easily and effectively as possible.
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Pelotan
The five-year partnership began in 2020, and will see Great Britain Cycling Team riders and British Cycling members benefit from Pelotan expertise.
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Muc-off
Muc-Off, the Official Tribology, Lube and Chain Optimisation Supplier to British Cycling and the Great Britain Cycling Team.
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Freewheel - Your local bike shop online
The origins of Freewheel can be traced back to a small bike shop in north London in 1977. Some may even recognise Freewheel as the popular mail order catalogue it became in the 1980s and 1990s.
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Lazer
Lazer is one of the most innovating helmet companies in the world. This is why in 2014 British Cycling chose Lazer as its official helmet supplier.
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Madison
Madison has come a long way since 1977, from its modest beginnings as a small suburban bicycle shop in North West London, to what is now the UK’s leading distributor of bicycle parts and accessories.
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Power Meter for Cycling - InfoCrank
In 2015, Verve Cycling became the official power crank supplier to the Great Britain Cycling Team. The partnership allows the Great Britain Cycling Team athletes across all disciplines the opportunity to ride with accurate power measurement capabilities.
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TrainingPeaks
TrainingPeaks has been supporting data driven coaching within British Cycling as a supplier since 2011.
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See.Sense
British Cycling will use the insights detected from See.Sense’s intelligent bike lights to help improve cycling conditions across the UK.
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Healthspan
Healthspan is the Official Sports Nutrition Partner and Official Vitamin and Supplement Partner to the Great Britain Cycling Team and British Cycling.
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Swift Go
A leading motorhome hire company, to service the requirements of the Great Britain Cycling Team and British Cycling members, while promoting active lifestyles.
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