18 April 2012
To celebrate 100 days to go, and Sky’s support of British Cycling, a new wave of the Believe in Britain promotion has launched. It features outstanding photography of some of our cycling heroes.
Do check out today’s national media ‘web home page takeovers’ which have a click through to goskyride.com:
www.thesun.co.uk/sol/homepage/
You will also see Believe in Britain national print media advertising and an extensive outdoor and digital campaign running over the next two weeks. And check out the new section on our website at www.goskyride.com/fans
It is an exciting and unprecedented time for the promotion of cycling, which helps all of us to get more people onto bikes.
The national Sky Ride campaign ‘Everyone’s Invited’ also begins at the end of April with TV advertising and advertorials in national media.
We hope you have an enjoyable 100 days to go!
Happy cycling
