As the world’s leading manufacturer of bicycle components, Shimano is one of the most recognisable cycling brands on the planet. Known for cutting edge technology and reliability, it is the brand of choice for many top teams and athletes. Shimano has supported British Cycling over the years and it is proud to continue this support and help the team achieve its full potential at the Tokyo and Paris Olympics and Paralympics.
British Cycling’s Performance Director, Stephen Park, said: “When you think of cycling, you think ‘Shimano’. The brand is arguably one of the most iconic names in the sport and have been at the forefront of component design for 100 years.
“We have been using Shimano group-sets and components for years and it is fantastic to continue to formalise the partnership. As a leading protagonist in the global cycling industry, I’ve no doubt that our link-up with Shimano will benefit the Great Britain Cycling Team and British Cycling members, who will receive exclusive benefits themselves.”
Shimano may be best-known for its elite-level groupsets such as Dura-Ace and XTR but it is working tirelessly to bring high-end features to the masses. By trickling technology down from its top-of-the-range products to its other components, Shimano-equipped bikes can be guaranteed to last and perform at any level.
Taking care of your bicycle is so important to enjoying cycling in the long-run and Shimano has a national network of Shimano Service Centres to help cyclists keep their bikes in good working order. Head to the Shimano Service Centre website for more information and to find your nearest centre.
Shimano continues to develop and refine its product line-up with an unrivalled range of road, mountain bike, gravel and e-Bike components.
To find out more, visit the below websites: