Freewheel - Your local bike shop online

Freewheel - Your local bike shop online

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The origins of Freewheel can be traced back to a small bike shop in north London in 1977. Some may even recognise Freewheel as the popular mail order catalogue it became in the 1980s and 1990s.

Today Freewheel has been reinvented as a new e-commerce website to support a national network of independent specialist bicycle retailers. The goal is to deliver the best service to cyclists by bringing the best local bike shops together in one convenient place.

Customers can shop through thousands of top products, nominate a local bike shop on the website then choose reserve and collect or home delivery. In either case, the chosen local bike shop still gets the sale.
Huge cycling brands such as Shimano, Park Tool, Elite, PEARL iZUMi, Lazer, Kryptonite, 100% and many more are all on Freewheel so it isn’t difficult to find something you need.

All the convenience of ordering online but backed and supported by your local independent bicycle shop. The best of all worlds.

Don’t forget that all British Cycling members get 15% off on Freewheel.*

Find out more at

*Terms and Conditions Apply