Trailblazers

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Trailblazers: Shaping the Future of Cycling Content

At British Cycling, we believe in empowering young voices to tell the stories that matter. Our Trailblazers programme is a groundbreaking initiative designed to give young people the opportunity to gain real experience in content creation while working with one of the largest National Governing Bodies in British sport.

What is Trailblazers?

Trailblazers is a paid opportunity for young people aged 18-24 to create engaging content for British Cycling’s digital platforms. This initiative focuses on ensuring that cycling content is not only created for young people but also by young people, providing fresh perspectives that resonate with younger audiences.

Key Features of the Programme

  • Real-World Experience: Participants will gain hands-on experience in sports media by working with British Cycling’s professional content and media teams.

  • Creating for Young People: Traditional sports content often misses younger audiences—Trailblazers is here to change that by producing dynamic, engaging, and youth-focused content.

  • Paid Opportunity: This is a paid role, ensuring that participants are valued for their contributions.

  • Access to Major Cycling Events: Trailblazers will have the chance to attend and report from some of the biggest cycling events across the UK.

  • Focus on Short-Form Video Content: With TikTok at the forefront, participants will play a vital role in creating and managing content for British Cycling’s TikTok channel.

  • Collaboration and Networking: Participants will meet and work alongside like-minded individuals, gaining valuable industry connections.

  • Platform for Young Cyclists: The programme aims to highlight the voices and stories of young people in cycling, ensuring they have a space in the wider sports media landscape.

Aims and Objectives

Funded by Sport England, Trailblazers is designed to:

  • Recruit and support a network of young content creators to showcase grassroots cycling activity across the UK.

  • Create innovative and engaging content for British Cycling’s existing digital platforms and explore new channels to reach younger and more diverse audiences.

  • Provide paid sports media experience to young content creators, helping them build their portfolios and take steps toward future careers in content production.

  • Increase the presence of young and diverse voices on British Cycling’s media platforms through video content, photography, and social media takeovers.

  • Expand British Cycling’s social media reach, particularly among 18-24-year-olds, including those from underrepresented communities.

Why Join Trailblazers?

If you’re passionate about cycling, content creation, and digital media, Trailblazers is your chance to get involved in shaping the future of sports storytelling. Whether you’re an aspiring filmmaker, social media expert, or journalist, this programme provides an invaluable platform to develop your skills while making a real impact in British Cycling’s digital presence.

This is more than just a programme—it’s a movement to bring fresh, young voices to the forefront of cycling media.

Interested in joining? Click here to express your interest in being a part of the programme. Become a Trailblazer and be part of the next generation of cycling storytellers!