Event Expo & Sponsorship Opportunities


Sales & Sponsorship

World Cup Expo Village:

For the first time in over a decade, the UCI Mountain Bike Cross Country World Cup returns to England as the opening race in the six round series hits Dalby Forest in Yorkshire in April between 23rd - 25th April.

The first round of the global series of races will bring together the best mountain bikers on the planet to compete against the beautiful backdrop of North Yorkshire, not only for personal glory but for vital world ranking points that will determine their place and that of their country in the World Championships and Olympic Games.

To watch the racing and soak up the atmosphere, cycling enthusiasts nationally will gather to make this the biggest UK mountain bike race on the 2010 calendar. Over 300 competitors are expected to take part across the Male, Female and Junior categories with competitors traveling from all continents to be part of this prestigious event.

The event site has been specially designed with the spectator in mind and the entire course sits within a 1km square area. At the heart of the site will be an event village, where the main event arena will be the focal point of an area that will include extensive exhibition and retail space for the cycle trade to showcase their goods.

Dalby Forest is already renowned as a mecca for quality off road cycling and the addition of the World Cup will guarantee thousands of new visitors, all potential customers, giving you the opportunity to reach a substantial and highly targeted off road enthusiastic customer base.

As a UCI sanctioned event, stand space rates are set at an affordable rate to encourage the widest possible level of participation from businesses of all sizes, space is sold at a flat rate of £15 per square metre.

To find out more or to guarantee your stand space opportunities contact Elaine Curtin on 01225 722898 / 07976 731429. email:


A number of sponsorship packages are available for the World Cup Weekend covering all aspects of the event including the Pro-Sprint Eliminator on Friday night, the Dalby Dare and of course elements of the UCI Cross Country Mountain Bike World Cup over the weekend.

To have a discussion with the commercial team and find out more about sponsorship opportunities at this prestigious event, contact Paul Rowlands at British Cycling on 07921 612 091 paulrowlands@britishcycling.org.uk