Welsh Cycling board and senior management team discuss future planning for the organisation

Welsh Cycling board and senior management team discuss future planning for the organisation

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Opportunities to both grow as a governing body and strengthen the Welsh Cycling brand were proposed and explored during the meeting, with the aim of further positioning the organisation as Cycling for everyone in Wales.

Chief Executive Officer, Anne Adams-King said “We are currently in the process of revising our four year strategy, therefore it was really important first and foremost to get together as a team to discuss where we are now, where we want to be – and what we can do to get there.“

“With 300,000 cyclists in Wales and as the governing body for Cycling in Wales, we are passionate about each and every one of them being involved and associated with us in some way”.

Succession planning also took place amongst the team, which resulted in the agreement of a number of top-line priorities for the upcoming years, one of which included financial resilience.

“We have been looking into the Welsh Cycling brand and our potential commercial capability and have begun work on a comprehensive sponsorship plan for the organisation.

“The aim is to tackle the challenges and keep up to date with the evolving world of sport, and generate additional income aside from our government funding.

“This would allow us the stability to continue improving cycling in Wales even more without any barriers and position ourselves as a leader within the field.

“We are a passionate and committed team at Welsh Cycling and I’m looking forward to seeing exciting plans progress in the upcoming months.”