Major brands announced to wow visitors at iceBike* 2016 – exclusive to British Cycling members

Major brands announced to wow visitors at iceBike* 2016 – exclusive to British Cycling members

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Some of the biggest cycling brands in the world will be exhibiting at next year’s iceBike* and Sportline shows, with exclusive offers and speakers, hosted by Madison and Sportline.

Shimano, Lazer and Park Tool are among over 50 brands that will be at the annual iceBike* and Sportline exhibition, showcasing their latest product ranges as well as some exclusive offers for visitors at the event.

The first ever public iceBike* exhibition takes place at the MK:Arena on Saturday 27 February and Sunday 28 February and offers visitors the opportunity to see the latest products first-hand as well as take advantage of any unique brand offers. Now in its tenth year, and open to the public for the first time, the show promises to be bigger than ever.

Visiting the show is completely free and exclusive to British Cycling members and Immediate Media subscribers.

Register your interest

Iconic Belgian brand and official supplier to British Cycling, Lazer, has also announced its presence at the iceBike* and Sportline Show 2016. Demonstrating a whole host of its latest innovations in the safety market, Lazer will exhibit its limited edition blue EPS helmets, one-of-a-kind Revolution Helmet and the new MX7 full face.

Lazer is the helmet of choice for the Great Britain Cycling Team and riders can be seen wearing the Wasp Air and Z1 helmet in competitions across the globe – both products will be on display at the show.

Park Tool is the leading bike maintenance and repair company in the world and will be proudly exhibiting its line of innovative tools. It is a brand that is always looking for ways to make life easier for cyclists and mechanics alike, so be sure to be at the show to see what they create in 2016. Park Tool experts will be attending from America, to speak to visitors and share some handy tips on how to keep your bike healthy for longer.

The rest of the Madison and Sportline brand portfolio will also be out in force at the show with Kryptonite, K-Edge, Quad Lock, Ogio and many more to announce detailed information as we approach the show.

Register your interest