Dragon Ride Gets New Sponsor
Britain's most popular sportive will get an all new look and an all new name from 2010 as bicycle manufacturer Kiron Bikes is to enter into a 3 year partnership with the newly christened Kiron Dragon Ride.
The event, which held its 6th edition in 2009, has long been one of the most beautiful and most rewarding of UK rides, so much so that when the designers at Kiron begun work on a specific sportive range of cycles , their thoughts turned the ride for inspiration:
"We decided to approach the Dragon Ride because we have all ridden and loved the event itself over the past few years, its great organisation and the scenery," says Paul Bolwell of Kiron Bikes, " The route takes in some truly beautiful countryside and offers two very challenging routes, so much so that we've names a bike after one of the moun-tain routes - the Kiron Rhigos!"
The Kiron Dragon Ride 2010 will once again challenge over 3000 riders with the wild grandeur of the Brecon Beacons, the fearsome climb of the Bwlch and of course the Rhi-gos pass whilst expanding the village and the start/ finish area and adding in a few new and exciting twists and turns to its much loved route.
"I'm delighted to be associated with such a dynamic brand as Kiron" added Kiron Dragon Ride organiser Lou Lusardi, "It's fantastic that Kiron have chosen to name their top of the range carbon sportive bike after the signature Dragon Ride climb; the Rhigos, it's im-mensely flattering and I can't wait to see the bikes."
2009 saw the most successful edition of the event to date with superstar Cervelo Test Team professional Daniel Lloyd setting the fastest time of the day and Paralympic and World Champions Darren Kenny and Simon Richardson also mingling with the riders on the course.
"We feel it's the perfect showcase for Kiron bikes," adds Paul Bolwell, "so we will give rid-ers the chance to view the bikes at the event. Kiron owners will also have exclusive ac-cess to the tented Kiron area, refreshment, support ad masseurs at the ride itself. Kiron bikes are the only brand aimed specifically at the sportive rider so we are very excited"
You can find out more about the 2010 Kiron Dragon Ride at www.kirondragonride.co.uk