Boardman Bikes Sponsors Tour Series

Boardman Bikes Sponsors Tour Series

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Chris Boardman holding the jersey representing the Boardman Bikes Sprint Competition which will be won by one of the riders taking part in the 2010 Halfords Tour Series. Standing behind Chris is a member from each of the ten teams taking part in the Halfords Tour Series (L-R: Sigma Sport Specialized, Team Corley Cycles, Endura Racing, Team Ireland, Rapha Condor Sharp, Metaltek, Pendragon Le Col Colnago, Kuota Road CC, Team Raleigh.(Note, Missing is a rider Motorpoint Marshalls Pasta)

These three sprints for the line will allow the riders to gain valuable points over each other for the coveted Boardman Bikes Sprints Jersey and cash prizes. The sprints in the 2009 Tour Series were always hotly contested, and this year will be no different, with many of Britain's top riders hoping to emulate last year’s Sprint Winner, Russell Downing.

It’s great for Boardman Bikes to be involved in this year’s Halfords Tour Series. With the phenomenal success of last year’s events, it made sense for us to go from the winning teams bike sponsor, to becoming the Sprint competition sponsor” said Chris Boardman, Olympic Gold Medallist, Tour de France yellow jersey wearer, multiple World Champion and World Record holder.

Mick Bennett, SweetSpot Technical Director said “We are delighted to welcome Boardman Bikes to the fold as sponsor of the Sprints Competition in the Halfords Tour Series. The Sprints are all about speed and performance so there is great synergy with the Boardman Bikes brand. We have the strongest field of cyclists ever to take part in the Halfords Tour Series this year and 'The Boardman Bikes Sprint Competition Series' will give the sprinters in the teams even more to fight for, whilst providing spectators with breathtaking displays of power and skill at each televised race” added Bennett.

The Halfords Tour Series takes place on weekday evenings from 25th May to the 24th June in 2010 across ten cities, and sees ten teams of five professional cyclists battle it out to be crowned the best team in the country. Races start at 7pm on Tuesday and Thursday evenings, with the exception of Chester which takes place on a Monday evening. The Halfords Tour Series will generate a carnival atmosphere at each of the ten chosen venues with a host of cycling based events and activities and fast paced, gladiatorial professional bike racing.

As in 2009, audiences nationwide will be able to watch each round of The Halfords Tour Series at 7pm on ITV4 the evening after each round, inspiring a new generation of cycling fans across the country this summer.

Venues Announced for Tour Series
Names of Teams for Tour Series Announced
Halfords named as Title sponsor of Tour Series
2009 Tour Series Reports