Revolution, the international track cycling series, has agreed a new broadcast deal with ITV for the upcoming season starting on October 29 at the National Cycling Centre.
The deal will see the Revolution Series televised in four one hour highlights programmes on ITV4 which will be scheduled the Monday evening following each event.
The series will provide one of the only opportunities to see Team GB race in the UK as they prepare for the 2012 Olympics and star names including Chris Hoy, Mark Cavendish, Geraint Thomas and Ed Clancy are confirmed to race. The events will also include a team competition with professional teams such as Team Sky, Rapha Condor Sharp and UK Youth lined up to compete for the Championship title.
James Pope, Managing Director of organisers Face Partnership said: “The broadcast partnership with ITV is an exciting development for Revolution and will enable us to reach a national audience. Revolution was designed to deliver world class racing as well as entertainment so we are looking forward to translating this format to TV.”
Niall Sloane, Controller of Sport at ITV, commented: “Revolution provides an excellent opportunity for us to extend our cycling coverage beyond the road season. We have seen growing audience figures for our coverage of events like the Tour de France and Tour of Britain so the Revolution coverage will enable us to engage this audience into the track cycling season.”
Revolution was created in 2003 by Face Partnership and the National Cycling Centre and has seen nearly 100,000 spectators attend since the first event.
Cyclevox, the cycling media and production company, will produce the programmes.
The season begins on Saturday 29 October and continues on 19 November, 7 January and 28 January and full details can be found on www.cyclingrevolution.com.
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