Charles Stanley Direct sign up as title sponsors to support Bike Bath 2013

Charles Stanley Direct sign up as title sponsors to support Bike Bath 2013


Event: 22-23 June 2013
Location: Bath Recreation Ground, Bath, Somerset

With registrations looking to exceed the 1200 rider target, momentum is building for the second Bike Bath event running over the weekend 22-23 June.

The introduction of a 20 mile ride sponsored by Bath based Cyclescheme, alongside longer 60 and 100 distances means that the event has even stronger appeal to aspiring commuters, novice riders and youngsters. Routes will be announced in the next few weeks and it is planned that all the Saturday rides will pass through the soon to be opened Two Tunnels, Britain’s longest cycle tunnel. For those organising teams to enter an offer is running for 2 additional free places for every team of 10 entered.

Both local and national businesses are lining up to support the event with the organisers delighted to announce a new title sponsor, Charles Stanley Direct, who are inviting a number of their clients to become involved in the event. Announcing their involvement, Rob Hudson from Charles Stanley Direct stated,

"Our ambition is for the event to appeal to a broad range of cyclists from within and outside the region."

Katie Robbins, Bike Bath Marketing Manager

“Last year’s event was a fantastic showcase for the City of Bath with its beautiful surrounding countryside and our employees and clients enjoyed the weekend immensely. This year, we are sponsoring the event via our new Direct-to-Client investment service - Charles Stanley Direct - and we look forward to promoting the service to competitors and spectators over the course of the weekend. We wish everyone taking part a fantastic weekend of cycling and hope the event grows over the coming years.”

Katie Robbins, Bike Bath’s marketing manager declared,

"Our ambition is for the event to appeal to a broad range of cyclists from within and outside the region. We hope this generates an increased enthusiasm for cycling, brings additional trade to the business community, inspires riders to join the local bike clubs, helps raise funds for a range of charities and is another piece in the jigsaw of getting the community in Bath and North East Somerset more active. As a result, we would like to say a big thank you to those organisations which are supporting the event through sponsorship and by entering teams. We invite any organisations to get in touch as there are lots of ways to become involved in the event.”

The rides will start from the Recreation Ground on Saturday morning between 7 and 10am and a feature for this year’s rides will be feed stations along the routes supporting local food and drink suppliers. Katie, has been involved in organising a number of major cycling events in the past including the charity linked rides to theTour of Britain, she explained,

“This is a great opportunity to showcase and sample products to an active community so we are inviting suppliers to have their products featured at the event and have been overwhelmed by the interest. The food theme will continue after the ride with a post ride meal provided by Bath’s own Michelin starred chef, Rob Clayton. This is all part of our effort to support the local community which also includes local award winning illustrator, Simon Spilsbury, designing an exclusive Bike Bath ride certificate and Dr Ian Walker, a psychologist from Bath University talking at the Celebration of Cycling on the Saturday evening.”

The event is supporting over 30 charities and a number of short introduction rides are planned to encourage those who’ve not been on a bike for a while to check their equipment and hear from experts from the local cycle clubs. To support preparation plans, the team from Bath based Physioimpulse are offering some training tips. On the day, mechanics sponsored by Hampton’s International will check over bikes and out on the course riders will encounter the official photographer supported by BMW Wellsway.

It promises to be a great weekend and the very latest details can be found at, through Facebook and Twitter.