Matrix Fitness / Prendas riders will be sporting a new team kit for 2012, designed and produced by Prendas Ciclismo and Santini. The striking red and black colour scheme is a dramatic departure from the blue jerseys of recent seasons, and a nod to new title sponsor, Matrix Fitness.
The kit will once again be available to purchase online via Prendas Ciclismo and the team will make its debut in the new colours on April 15th in the UK’s opening race of the season.
“The kit is second to none. We’ve been with Santini now for 12 months and once you’ve experienced the quality of their kit, change isn’t really an option. It stands out, the riders love it and we feel it gives us the edge we always look for” commented Team Manager, Stefan Wyman.
“It’s also fantastic that our kit is available to purchase. We’ve had situations in the past where at key points in a race there have been fans wearing our kit, waving banners and cheering the riders on. It makes your riders feel pretty special and brings another dimension to the return we are able to offer our sponsors. The Prendas accessories are the most popular in the UK and having the full range available to us gives us the options we need when racing such varied events.”
Fans will be able to purchase replica kit including Short Sleeve Jerseys, Long Sleeve Jerseys and Bib Shorts from the end of March via Prendas website.
2012 team line-up: Dani King, Hannah Rich, Joanna Rowsell, Penny Rowson, Annie Simpson, Hannah Walker, Jessie Walker, Sarah Reynolds