Road: CNP Sponsors Tesco CiCLE RR

Road: CNP Sponsors Tesco CiCLE RR

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Story posted February 8, 2011 Event Sunday 17th April 2011Event Press Release Tesco Rutland – Melton International CiCLE Classic
CNP Sponsors Tesco Rutland – Melton International CiCLE Classic Hot on the heels of the announcement that TESCO is to be the new main title sponsor of the 2011 Rutland – Melton CiCLE Classic, CNP Professional Sports Nutrition has now been confirmed as the new presentational sponsor of the race.  Already a force in British cycle sport via its partnership with Team Sky and British Cycling, CNP is on the look out for an event which equally might showcase its products, and in the CiCLE Classic and its associated sportif and cyclo-cross events, the company believes that it has found the perfect match.
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“The following that the CiCLE Classic now enjoys both locally, nationally and internationally, provides an ideal opportunity for a company wishing to push its products to the forefront of the sport and we are delighted that CNP has chosen the race to be a partner in its expansion,” commented Race Director Colin Clews. 

“The addition of a further significant sponsor alongside TESCO will hopefully assist in the securing of the race in its current international format for many years to come,” added Clews.

Speaking on behalf of CNP, Business Development Manger Michael Coughlan said,” The response from Team Sky, British Cycling and cycling enthusiasts in general about our products has been overwhelming. We feel that being associated with this event will further increase our brand awareness within the market but also we are delighted that we will have a small part in ensuring this successful, internationally acclaimed race continues to be held  this year and many years to come”.



With foreign squads now vying for places at this years race based on the reputation that the CiCLE Classic now enjoys in continental circles, this year's event on Sunday 17th April looks set to be the most hotly contested yet. For the first time in its seven year history the race will see a Spanish and a Canadian team taking the start. The KTM –Murcia Continental team brings to the race an experienced squad of riders several of whom can boast participation in Spain’s top races, including the three week Tour of Spain.

Meanwhile, the Canadian British Columbia team of Under 23 riders has amongst its named line up Cody Campbell, who last year rode for the top US development squad Trek-Livestrong, where he helped Taylor Phinney, one of the brightest prospects in World cycling to many of his victories. It has also been confirmed that the race will this year cover exactly the same 105 miles course as 2010, which featured for the first time a second ascent of Cold Overton Berg immediately prior to the first passage of the notorious ‘Somerberg’ special sector.