Islabikes staff can now sign in and race under the brand name ‘Islabikes’ sporting new retro look white and silver team colours. Leading lightweight children’s bicycle designer Isla Rowntree is well known on the cyclo cross and mountain bike race circuit with a host of national and international titles to her credit. Now she and her colleagues step into the light as ambassadors for the brand.

Having shown a long standing allegiance to Stourbridge CC, this is the first time Isla rides officially for her company now in its seventh successful year of business. As many of her staff participate in events up and down the country and abroad, the time has come to see the whole team in action.

Islabikes riders launched their new strip on home territory at British Cycling’s National Cross Country series in Hopton, Shropshire. See them also at Mountain Mayhem, Three Peaks and the National Trophy cyclo cross series as well as various Sportives and fun events.