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Madison has come a long way since 1977, from its modest beginnings as a small suburban bicycle shop in North West London, to what is now the UK’s leading distributor of bicycle parts and accessories, as well as the UK’s fastest growing motocross and freesports equipment supplier.

With a market leading reputation for innovation in products, retail support initiatives, operations and for always creating added value for customers, Madison now proudly distribute many of the world’s leading brands in cycle, MX and freesports.

Working closely and supporting British Cycling has led to athletes, mechanics and coaches all benefiting from some of the top products around from brands such as Shimano, GoPro, Park Tool and Lazer.

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