Lazer is the world’s oldest helmet company, having started out making old leather hairnets for Belgian hardmen racing steel bicycles over cobbled farm roads.
The helmets are the result of over 100 years of experience, passion and dedication and the company is always trying to create the perfect mix between design, comfort, safety and technology. This attitude has shaped Lazer into one of the most innovating helmet companies in the world. This is why in 2014 British Cycling chose Lazer as its official helmet supplier and it has continued in that role ever since.
Lazer is known for its product innovation and technological attitude to product development. Over the years, it has helped Great Britain Cycling Team achieve many medals on the road and track with helmets such as the Wasp Air, Z1 and Volante. Now, in 2021 Lazer has a complete line-up of market-leading helmets for GB athletes to race in, all of which are available for cyclists across the country to buy and enjoy riding in.
Lazer’s mission is to contribute to a society where cyclists can enjoy riding in safety. Cyclists will find that Lazer helmets are not only packed with tech and fun to ride in but they are also rated among the safest helmets on the market.
British Cycling’s Performance Director, Stephen Park, said:
“In order to best support our world-class bike riders, we strive to provide them with the world’s best kit and as such I’m pleased our partnership with Lazer has been extended. They are renowned for creating helmets with the mix of design, comfort, safety, performance and technology which suits our riders perfectly.
“The Great Britain Cycling Team has high ambitions to continue the legacy of success we have enjoyed so far, and to have a brand such as Lazer as our official helmet supplier plays a big part in us achieving this success.”
In addition to supplying the elite cyclists, Lazer helmets will also be used for many of British Cycling’s ongoing campaigns to encourage more and more people to cycle.
Find out more about Lazer on their website.