Lazer is the world’s oldest helmet company, having started out making old leather hairnets for Belgian hardmen racing steel bicycles over cobbled farm roads.
The helmets are the result of over 90 years of experience, passion and dedication and the company is always trying to create the perfect mix between design, comfort, safety and technology. This attitude has shaped Lazer into one of the most innovating helmet companies in the world. This is why in 2014 British Cycling chose Lazer as its official helmet supplier.
Lazer helmets have among the lowest drag coefficients of any helmet on the market and the brand is synonymous with innovation. This includes the Lifebeam technology, which integrates a heart rate monitor into the helmet, reducing weight and removing the need for athletes to wear restrictive chest straps.
British Cycling’s finance and commercial director, Jamie Obank said:
“The Great Britain Cycling Team dominated the 2012 Olympic and Paralympic cycling events, and British Cycling’s long term planning and preparation was a key factor in this performance. This success has helped get countless people into cycling at all levels and if we’re to maintain this, then we need to continue to work with the best equipment and suppliers.
“We are therefore delighted to secure the use of Lazer helmets well in advance of the 2016 Games, allowing us to have the best preparation.”
Sean van Waes, owner of Lazer said:
“Lazer has been at the forefront of high-tech aerodynamic helmet design for nearly a century, and we’re looking forward to working closely with the British Cycling sports scientists, coaches and riders. Their analytical approach, which addresses every facet of equipment, training and racing, is second to none, so it should be a great partnership.”
In addition to supplying the elite cyclists, Lazer helmets will also be used for British Cycling’s Go-Ride development programme, which introduces young riders to bike racing and advances their bike handling skills.