OS Maps – part of Great Britain’s national mapping service Ordnance Survey – has been appointed as Official Digital Mapping Partner to the Lloyds Tour of Britain, the UK’s biggest free-to-spectate sporting event.
The Lloyds Tour of Britain Women got underway from Dalby Forest in North Yorkshire on Thursday 5 June, with OS Maps an official partner to the four-day race, which forms part of the annual UCI Women’s WorldTour calendar of the biggest races around the world.
As part of the partnership, OS Maps, will be teaming up with the Lloyds Tour of Britain to provide special printed spectator maps for each stage of the race, showcasing all the important race details for fans, along with suggested spectator orientated points of interest, and links to recommended routes to make the most of their day spectating.
Additionally, every stage winner at the Lloyds Tour of Britain Women in June and Lloyds Tour of Britain Men in September will receive a framed presentation map of that stage route during the podium ceremony.
Following the Lloyds Tour of Britain Women, which culminates in Glasgow on Sunday 8 June, the partnership will continue through the six days of the Lloyds Tour of Britain Men, from 2 to 7 September.
Commenting on the new partnership, Darren Henry, Chief Commercial Officer, British Cycling, said:
“We are delighted to welcome another prestigious and well recognised brand such as OS Maps to the Lloyds Tour of Britain family.
“We look forward to working with the team at OS Maps through the partnership to deepen our engagement with fans coming to the races, and provide them with more information about the stage routes, the ways that they can make the most of their day spectating, and suggested rides in and around our venues.”
OS Maps’ Managing Director, Nick Giles OBE, said:
“We’ve produced these maps for each stage across both tours. Not only do they double up as a keepsake or souvenir, we’ve also designed them so spectators can use them to make the most of the day and explore the area every stage route takes. We want Tour of Britain fans to get outdoors and enjoy each day in a safe and accessible way – and these maps do exactly that.”
To discover the routes of all four stages of the Lloyds Tour of Britain Women in more detail, and more information about the race, host venues, and participating teams, please click here.
The Lloyds Tour of Britain Women got underway in the Tees Valley and North Yorkshire on Thursday 5 June, with a stage between Dalby Forest and Redcar across the North York Moors National Park, before the second stage from Hartlepool ends with an uphill finish at Saltburn-by-the-Sea.
The race concludes with a pair of stages in Scotland, the first in the Scottish Borders, starting and finishing in Kelso, before the final stage in Glasgow on Sunday 8 June.
Following the final leg, fans and cyclists of all ages and abilities will have the chance to take part in the free Lloyds Tour of Britain Family Cycling Festival, building on Glasgow’s cycling legacy, and providing a unique chance to ride on the same closed road, traffic free, circuit as the world’s best. For more information on the Lloyds Tour of Britain Family Cycling Festival, please click here.
