| 19 August 2012
This weekend sees the first , which is based at Victory Park, Barnoldswick, Lancashire.
- Bradley Wiggins will be there on the day, meeting riders as they arrive, riding sections of the route and greeting riders on their return.
- Limited spaces still available - enter on event's own website
- British Cycling's President, Brian Cookson, will be taking part
- Team Pursuit gold medallist Steven Burke will also be on hand
- One rider is flying in from Chicago to take part
- Sky are providing 300 yellow jerseys to the young riders taking part in the Cycle Sport Pendle's Go-Ride Games activities on site.
More Info - The Sportive
The Ride With Brad Sportive will be the launch-pad of the Bradley Wiggins Foundation, which seeks to help funding and support young and aspiring athletes across all sports. Profits from the ride will go directly into the Wiggins Foundation fund, so your participation in the event could help find the next Wiggins!
Whichever of the two routes you’ve chosen to ride, you'll enjoy a grand day out in Lancashire, amid the beautiful Bowland Fells. We checked out the shorter route in our ride preview. Both routes are bona fide Wiggins training routes, the honorary Lancastrian regularly spotted out training in the area, which is close to his home near Chorley.
More Info - Go-Ride Games & Victory Park Activities
As well as a top-class Tour de France winner endorsed route and a chance to see the great man in the flesh, Ride With Brad offers a full-on cycling festival experience, with activities for all the family throughout the day in the ride HQ at Barnoldswick’s appropriately titled Victory Park.
Activities in the park include the Cycle Sport Pendle's Go-Ride Games aimed at young people inspired by the Olympics. Sky are providing 300 yellow jerseys to the juniors taking part in the CycleSport Pendle activities
There are also stunt displays, trade stands and onsite catering featuring TV chef Aiden Byrne so you can be sure your family are happy and well fed while you’re out on the route (as sportive riders too will be at the event's well stocked feedstations).