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Sportive event organiser home: Testimonials

Sportive event organiser home: Testimonials

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We asked some of our registered organisers why they thought British Cycling was the best option for their event...



  • Online Entry System

“Not only is the British Cycling online entry system convenient and cost effective, but I know that by using it I am helping cycling’s National Governing Body improve our cycling future.”

Allen Bridge, Polocini Events


  • British Cycling Registration and Event Insurance

“The Cyclone is now one of the biggest cycling festivals on the event calendar. We have used the British Cycling event insurance for the past five years as it takes the pressure off knowing that cycling’s National Governing Body has specified the cover necessary to run my event. It has meant peace of mind for me allowing our event team to get on and do their jobs on the day. This event insurance in conjunction with the knowledge that British Cycling do all they can to protect cyclists' rights and improving safety for all participants makes this a great partnership.”

Peter Harrison, Organiser of the Virgin Money Cyclone (formally the Northern Rock Cyclone)

  • Marketing

“As a business, we felt that our link to British Cycling certainly raised the profile and credibility of our event. By registering with British Cycling and using the online entry system, the event was listed in the key cycling magazines and promoted through the online and printed calendars. Our event details alongside the British Cycling logo, again helped raise our profile. The event was also promoted and highlighted in the British Cycling sportive news, meaning that we reached our target of riders well in advance of the event, which secured our decision to partner British Cycling for next year’s event.”

John Ireson, Mamil Cycling Shropshire Hills Sportive

“It can be a daunting prospect when looking to organise your first cycling event - we took a few gulps when we looked at various web sites as to how to organise. However, after being introduced to British Cycling’s REO, the way forward became very clear. The advice given has been invaluable, from risk assessment and improving safety for all participants to route markers and the necessary details in between. It really is reassuring to know there is someone professional on the end of the telephone, or an e-mail away who can give experienced, practical and moral support. Thanks to British Cycling, we are now very much looking forward to staging our event later this year.”

Beth Mills, Wooler Wheel Challenge Event

“We wanted a reliable, hassle free timing system and chip timing appeared to be the best choice. HS Sports talked us through the options and came up with the perfect solution for our club sportive. We received the numbers, chips and timing equipment days in advance and all was easily and quickly set up on the day. It was also reassuring to know their support team were on hand to help with any concerns and importantly ensure all was running smoothly back at their HQ. Clever stuff.”

Will Wright (Wills Wheels), Polka Dot Sportive



If you want to find out more about any of the above, contact the Sportive Team on  0161 274 2008, or your REO.



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