What's British Cycling doing for sportives?

What's British Cycling doing for sportives?

Home » Sportives

With over 200 sportives and counting in our innovative event calendar and over 80,000 riders participating in British Cycling registered sportives, new event manager and online entry systems, dedicated organiser support staff and a rich bank of sportive related content, British Cycling is offering unparalleled support to both organisers and riders to help improve, develop and maximise this growing branch of the sport.


British Cycling has seen an amazing growth in the number of registered sportives with an 83% increase in the number of events from 2008 to 2011.

With this set to increase further in 2012 British Cycling recognises the importance of giving organisers a comprehensive support package. When registering an event with British Cycling organisers benefit from:

Listing in our re-launched sportive calendar

Our new look sportive calendar allows organisers to put their events directly in front of over 30,000 cyclists each month with improved functionality allowing organisers to attach content including pre-event information, photos, videos, Facebook and Twitter pages, websites and more, which will all be accessible directly from the calendar, further exposing event information. Calendar

High standard of event insurance available at minimal cost

At just £60 per 100 riders per day, organisers get a high standard cover for all participants and event volunteers with the pricing structure offering organisers the flexibility to budget for an approximate number of riders in case of last minute entries. More

Online event management tools – Online Event Management System and free Online Entry System

British Cycling’s Online Event Management System, developed specifically for cycling events, allow organisers to quickly and conveniently register and manage an event online, saving time and resource. In addition, the free Online Entry System for riders means people can quickly and conveniently enter events with no cost for the organiser. More

Staff support

Dedicated team to support sportives, working with organisers to develop and build on the existing range of sportives available. In addition, Regional Events Officers will play an integral part in working with and supporting organisers on the ground in each respective area.

More information: Sportive Organiser Home | Contact: sportive@britishcycling.org.uk


With over 200,000 riders participating in sportives every year, British Cycling’s sportive hub gives riders all the tools and information needed to plan, prepare and participate in the variety of sportives available.

One stop shop for sportives

With over 200 sportives on the calendar and counting and an industry leading, easy to navigate calendar, riders can quickly find events by a number of different criteria and access in-depth information about the event including ride routes. As well as being able to view events, British Cycling members can build an event calendar in their personalised dashboard to plan out their rides for the forthcoming year. Calendar

Insurance cover

With British Cycling Ride Membership, riders can enjoy the peace of mind of liability insurance which covers them not only for sportive events, but also any training or recreational cycling. More

Tips, advice and exclusive content

Advice on training for a sportive, pre-event preparation and riding the event itself as well as rider blogs, videos and photos, ensuring riders get the most satisfaction and enjoyment from their sportive riding. More

Happy riding!