Communities across Glasgow and Scotland are set to come alive in the summer of 2018 as part of a vibrant Cultural Festival being developed to run alongside the Glasgow 2018 European Championships – an exciting new multi-sport event that features BMX, Mountain Bike, Road, Time Trial and Track cycling alongside a host of other leading sports.
Glasgow’s iconic George Square will be the beating heart of the activities, bringing the city centre to life as a creative hub showcasing the very best of Scottish and Glaswegian culture. The city’s renowned Merchant City Festival, will also become an integral part of the celebrations in the summer of 2018.
The Men’s and Women’s Road Race events at Glasgow 2018 will also pass through George Square, providing a stunning backdrop for one of the key sporting moments during the Championships and further enhancing the city centre activation plans.
To be staged every four years, the European Championships will combine the existing European Championships of Athletics, Aquatics, Cycling, Gymnastics, Rowing and Triathlon along with a new Golf team championships. The first edition will be held in 2018 in a unique sporting partnership between Host Cities Glasgow and Berlin.
This partnership will create a new event on the world stage elevating the status of European Champions and attracting a potential television audience of up to 1.03 billion across the continent, with a wider audience via digital platforms. Attendances across Glasgow 2018 are expected to be in the region of 250,000.
Yesterday's announcement coincides with the “500 Days To Go” milestone with further information on how arts organisations and local communities can become part of the cultural celebrations to be confirmed over the coming months.
A similar programme of activities was delivered by the city during the Glasgow 2014 Commonwealth Games, ensuring that non-sports fans were part of the overall event experience and organisers are committed to ensuring the same is the case during the Glasgow 2018 European Championships.
Paul Bush OBE, VisitScotland’s Director of Events, said:
“The Glasgow 2018 European Championships are a direct legacy of Scotland hosting the 2014 Commonwealth Games and The Ryder Cup. The Cultural Festival secures the legacy further and ensures Scotland continues to be recognised as a global leader in the delivery of sporting and cultural events. EventScotland is proud to be part of the team helping deliver the Championships that will once again show Scotland as the perfect stage for events.”
To sign up for priority tickets for any of the sports featured in the European Championships, or to find out more, please go to www.glasgow2018.com