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British Cycling to appoint Tour of Britain delivery partner

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Published: 7 December 2012


British Cycling has today announced that the running of its key road cycling event, the Tour of Britain, is to be put out to an open tender to decide who will take it forward from 2014 onwards.

Mark Cavendish

Since its reinstatement on the calendar in 2004, the Tour of Britain has been delivered by sports marketing and events company SweetSpot.

British Cycling’s President, Brian Cookson OBE, said: “Against the backdrop of our continued success over recent years and the amazing success this summer with our first Tour de France winner and 16 gold medals at London 2012, it’s important that we take a fresh look at how the Tour of Britain can deliver continued growth and profile for the sport.

"We look forward to further developing an event that reflects the current status of our sport in this country."

British Cycling President Brian Cookson OBE

“SweetSpot has nurtured and developed the event over recent years and we thank them for that, but the time is now right to assess all options. Most crucially, we want to assure our current and future members and all cycling fans that we will have their interests at heart throughout this process and we look forward to further developing an event that reflects the current status of our sport in this country.”

British Cycling’s existing contract with SweetSpot will continue throughout next year, including the delivery of the event in September.

The invitation to tender will officially be launched in January, although expressions of interest are now welcome. The process will be managed on behalf of British Cycling by The Sports Consultancy to ensure fairness and transparency.

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