Sport Wales announce Sports Advisory Group


Leading figures from business, health, communications, education and leisure are coming together to help shape the future of sport in Wales.

The formation of a new Sports Advisory Group has today been announced by Sport Wales. The first of its kind, the group is tasked with developing new strategic thinking to help broaden sport's appeal amongst the less active.

The development represents one of Sport Wales' key corporate objectives: to draw insights and expert thinking from other sectors, to help ensure a bright future for Welsh sport. Its thirteen members have each been credited with bringing innovation to their respective fields, and share a passion for establishing a more prominent place for sport within every community.

Group members include leading Mental Skills Performance Coach Andy McCann, multi-award winning PR and Communications expert Dan Tyte, the first female Director of Operations at McDonald's Restaurants Helen Humphrey, Director of Sports Officials consultancy Janie Frampton, Platinum Young Ambassador and champion of sport for youngsters Jamie Turley, former Welsh Football international and Managing Director of social enterprise Vi-ability Kelly Davies, Leisure Services Manager at Rhondda Cynon Taf Council Kerry Ann Sheppard, former Yale College Principal Paul Croke, Chief Executive Officer for Cricket Wales Peter Hybart,Leisure Entrepreneur and Managing Director of Boulders Ltd Robert Lawrence, Sport Flintshire 5x60 Officer and leading coach Steve Thomas and Sport Wales Senior Officer Sue Maughanand Senior Research Officer Richard Harry.

Supported by Sport Wales, the group will report on its findings and recommendations to the Sport Wales Board and government officials. The findings will seek to benefit the whole sector, providing guidance for improved delivery against a backdrop of continued reductions in resources.

Sport Wales Chair,Professor Laura McAllister explains:

"This group has been born out of our Vision for Sport in Wales, and our commitment to better invest in strategic planning.  Focusing specifically on the long term future, the group will look to propose shifts and areas of rethink within the sector, to ensure that we remain a strong and united sporting nation.

"We have purposely chosen each group member based on their skills, interests, proven ability as strategic thinkers and openness to learn from others and different sectors. 

"I am delighted to welcome each member to the group.  All promise to bring a huge amount of experience and knowledge from their previous success, which our sector can only stand to benefit from."

Speaking of her new appointment, Helen Humphrey former Vice President of McDonald's Restaurants in the UK said:

"I've always enjoyed working in and leading teams. Much of this has been driven from playing team sports at school. The skills I gained from sport really helped me develop a positive winning attitude when it came to my career. I hope that by being involved with the Sport Wales Advisory Group I can help create that same link in the minds of many others."

Former Yale College Principal and Co-Author of the first Strategy for Sport for Colleges in Wales, Paul Croke added:

"I am excited about becoming a member of the Sport Wales Advisory Group. I have always been a sports enthusiast and I hope in some small way to be able to contribute to the outstanding work already completed by Sport Wales in increasing participation and success rates across all sports."