25th Hour campaign launched to inspire London 2012 legacy
31 March 2010 | Campaign Website: www.the25thhour.org
A nationwide campaign which aims to use the inspirational power of the Olympic and Paralympic Games to motivate the British public to give time in their communities has been unveiled.
The 25th Hour campaign, which has received the London 2012 Inspire Mark, will build over the next 28 months to create a lasting legacy that will touch all parts of the UK. It will be launched at the Olympic Park in East London by Olympics Minister Tessa Jowell, LOCOG Chair Seb Coe and Terry Ryall, Chief Executive of the National Young Volunteers' Service.
The 25th Hour, which is separate to the official London 2012 Volunteer programme, is based on the idea that we can all find the extra hour and more to make a difference. It will tap into the existing enthusiasm among individuals to give time to the places where they live and work.
The 25th Hour will also celebrate the outstanding contributions of exceptional time givers with a range of rewards, including 2,012 pairs of tickets to a unique money can't buy moment - the chance to see the dress rehearsal of the 2012 Olympic Games Opening Ceremony.
And because the 25th Hour is a national movement, the campaign will use one day every year to celebrate our achievements together. In October, when the clocks go back and we are all given a real 25th Hour, there will be a national celebration of giving time.
25th Hour supporters will be able to pledge their time via the campaign's website - www.the25thhour.org - From June this year the site will link people directly to opportunities to give time in their area. People can sign up now to show their support for the 25th Hour and receive updates on campaign activity.
British Cycling's CEO Ian Drake said: "As Britain prepares to host the 2012 Olympic and Paralympic Games, we have an opportunity to inspire more people to play and enjoy sport. Volunteering, which is the bedrock of cycling and other sports, is just one way for more people to get involved in the Olympics. We are backing the 25th Hour Campaign as we want to encourage more volunteers into our sport and ensure the Olympic Games leave a lasting legacy for communities across Britain."
Chair of LOCOG Sebastian Coe said: "Our vision is to use the power of the Games to inspire lasting change. They offer a once-in-a-lifetime opportunity to do something extraordinary, to inspire everyone to use their passion to help others. The 25th Hour will allow all of us to make a contribution and achieve our own personal best and leave a lasting legacy in our communities."
To find out more about how to give time visit www.the25thhour.org