Paralympic silver medallist Jon-Allan Butterworth has joined fellow Help for Heroes Ambassadors Lorraine Kelly, Peta Todd and four wounded heroes from the Help for Heroes ‘Band of Brothers’ to launch , the charity’s latest fundraising challenge.
Above: Lorraine Kelly, Peta Todd and Jon-Allan Butterworth (centre three) are joined by four wounded heroes for the launch of the Hero Ride at Horseguard's Parade, Central London.
Hero Ride, taking place on Sunday 02 June 2013, will see cyclists from all corners of the country stage fundraising bike rides and meet on mass in Blackheath and ride together into central London in support of our wounded.
Led by 100 wounded servicemen, women and veterans, Hero Ride will be the biggest cycling demonstration of national support for the wounded this country has ever seen.
The British public will be encouraged to brush off their bikes and sign up to be part of this very special event.
Hero Ride is aiming to raise over £2 million for Help for Heroes. The funding will provide support for those who have suffered and survived injuries in recent conflicts and their families, for life.
The Ambassadors and veterans/troops launched Hero Ride in Horse Guards Parade today as they brushed off their bikes and were pictured with the most iconic historic bike: the Penny Farthing.
Paralympian Jon Allan-Butterworth, who was severely injured whilst serving in Iraq in 2007 and has been supported by the charity since, said: “I’ve seen first-hand how the money raised for Help for Heroes can change people’s lives and Hero Ride provides an opportunity for the British public to get behind our troops whilst also challenging themselves to do something different.
“Despite the landscape changing for our troops as we withdraw from Afghanistan, the support for this great cause cannot stop. It would a fantastic show of solidarity for as many people as possible to get involved with Hero Ride, whether they are participating, fundraising or lining the streets of London in June.”
Peta Todd, Help for Heroes patron and fiancé of Mark Cavendish, will be participating in Hero Ride and said: “Hero Ride gives everyone the opportunity to get involved with an incredible charity and the beauty of this challenge is that you can set the boundaries, whether you can manage 10 miles or 100 miles on the ride to Blackheath, Hero Ride is for everyone.
“I would just say brush off your bike and get involved, it will be a once in a life time experience that you can get your friends involved with and be immensely proud of yourself at the finish line.
“I’ve been supporting Help for Heroes for many years – I actually rode in their first ever official fundraiser back in 2008. I have witnessed the great work that Help for Heroes do to support those who have suffered life-changing injuries and illnesses and I want to do all I can to help raise as much as possible.”
The Hero Ride fundraiser will bring thousands of supporters to The Mall and the ride will take in some of its most iconic landmarks, including the Cenotaph, Buckingham Palace and the Mall before culminating at the Horse Guards Parade.
Through Hero Ride the British public will pledge to support our young men and women, and their families, now and as they grow old.
Lorraine Kelly, a Patron of Help for Heroes, has already participated in a number of ways to raise money for the charity and will be providing support to riders participating in the challenge.
Lorraine said: “Hero Ride gives everyone the opportunity to truly get behind Help for Heroes which is supporting individuals who have given so much for their country. Speaking from personal experience, I always feel such a sense of achievement when completing a challenge such as this, knowing that your efforts are helping someone else.
“I would encourage everyone, whether you are a mum of young kids who hasn’t been on her bike for ten years, an avid cyclist or someone who has the self-motivation to apply themselves to a challenge, take part in Hero Ride.”
There are many different ways for the British public to become involved in Hero Ride.
People are being encouraged to sign up to Self-Organised Hero Rides, where cyclists from any ability and of any age form fundraising rides to reach Blackheath on 02 June and join with 900 other riders in the mass finale. The distances cycled and amounts raised are the responsibility of the ride organisers.
0n 02 June, a further 250 riders will take part in Dawn Raid, which is a tougher challenge for the serious, sporting rider, where the cyclists will cycle from from Tedworth House in Wiltshire to Blackheath – a distance of over 150 miles.
For those members of the public not wishing or able to cycle, they are encouraged to line the streets of The Mall and cheer on the heroes and champions and help in fundraising on the day.
Bryn Parry, CEO at Help for Heroes, said: “We are delighted to be announcing the fundraising challenge Hero Ride today.
“This is another chance for the great British public to get behind our troops, whether they are riding, fundraising or cheering on the streets we urge everyone to get involved. With the withdrawal from Afghanistan drawing closer, it is easy to think the job is over but actually the battle has just begun. Challenges such as this allow our support to continue, for life.”
To find out how to get involved in Hero Ride, to sign and to donate up please visit www.helpforheroes.org.uk