Location: Blackpool Football Club, Bloomfield Road, Seasiders Way, Blackpool
Event: 16 September 2012

Set in Lancashire - with three challenging route options, iconic climbs and picturesque feed stations the routes start at Blackpool Football Club and finishes in the beautiful Victorian Stanley Park.

The long route of 115 miles takes in all of Lancashire's iconic cycling climbs with a total ascent of 2,500m and visits all 3 event feed stations. The 85 mile route misses out Nick of Pendle and Pendle Hill to bring the total climbing down to 1,500m and visits Longridge and Ashton Memorial feed stations. The shorter 60 mile route ascends Jeffrey Hill, with phenomenal views from the top. This route totals 800m of climb and visits Longridge feed station only. There's a route for all levels of sportive riding ability.

Sign up before midnight on Sunday 9th September 2012 and you’ll be entered in to the prize draw to win not just two matchday VIP hospitality tickets to Blackpool FC but you’ll also win an overnight stay for two at the Hilton Blackpool, to include accommodation and full English breakfast.

It's Europe's most popular seaside resort so why not spend the weekend in Blackpool and around Lancashire, whilst taking in the sportive on the Sunday.

There's a massive choice of accommodation from the Hilton Blackpool through to Travelodge and B&Bs. Spend Saturday at Blackpool Pleasure Beach, see the Tower, visit the Grundy Art Gallery, or dance the day away to the Wurlitzer at Blackpool's Tower Ballroom. Let's not forget the famous Blackpool Illuminations either! At over 10km long and using over 1,000,000 bulbs, the Blackpool Illuminations are an awesome spectacle.