Event: 22nd April 2012
Location: Exmoor National Park

Occasionally mocked, but far more often envied, cycling fashionistas get the ideal opportunity to display their homage to style on wheels when the Exmoor Beauty is staged on 22 April.

The event, through the breathtaking scenery of Somerset’s national park, is now to incorporate a Concours-de-Elegance competition, which will acknowledge the smartest kitted-out riders and their highly polished mounts.

Marcus Di-Vincenzo, M.D. at events management company M.I.G. explained “Although the concept is quite common at classic automotive gatherings, as far as I’m aware this will be a first for a cyclosportive. I think the term poseurs, when applied to cyclists, is a bit derogatory and I’m strongly of the opinion that those who pay attention to the image they project should be positively encouraged and recognised. Therefore, we shall be awarding valuable prizes to the top 3 riders, in both genders, who we consider to be the epitome of sartorial elegance on two wheels.”

New to the calendar this year, the Exmoor Beauty is aiming for a far more relaxed approach to sportive riding; placing a strong emphasis on sociability and aiming at putting the fun back into mass participation challenges. So, if you fancy putting on the style this spring then head for Butlins in Minehead and join in what promises to be one of the country’s most enjoyable sportive experiences of the season. For full details visit www.exmoorbeauty.org