Welsh Cycling and Primal Europe have today announced as part of their collaboration, which will see the Welsh Cycling Youth, Junior and U23 programmes wear the brand for the next three years; a special offer for club members on www.primaleurope.com
Chief Executive Officer at Welsh Cycling, Anne Adams-King said “We are delighted that our partnership has given us the opportunity to not only provide our programme riders with the very best cycling kit, but the opportunity for our affiliated clubs to also benefit.
“Primal share our passion for cycling in Wales and truly understand the importance of our clubs; who are at the centre of all that we do in developing the sport in Wales”.
James Smith, Director at Primal Europe added “We are thrilled that we are able to provide club members with a special offering.
“Both the performance programmes and clubs are a vital part of Welsh Cycling, therefore we felt it was right to contribute to both.
“We are currently busy working on the production of the programme kit, and look forward to unveiling later in the year”.
Welsh Cycling Members can take advantage of 10% off Primal catalogue items on www.primaleurope.com
Primal have also agreed a donation of 10% on club custom sales to help further develop the sport.
"We hope this goes some way to support and develop cycling in Wales" added James.
For information on how to receive the 10% discount code off catalogue items, please contact your club secretary or local cycling development officer.