Welsh Cycling announce partnership with Primal Europe

Welsh Cycling announce partnership with Primal Europe

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Welsh Cycling has today announced a new collaboration with Primal Europe, which will see the Welsh Cycling Youth, Junior and U23 programmes wear the brand for the next three years.

The National governing body for Cycling in Wales have agreed the new deal with the kit manufacturer, which will commence on 1 April 2018 until 31 March 2021.

Chief Executive Officer at Welsh Cycling, Anne Adams-King said “It’s a delight to team up with such an innovative and reputable brand who share our passion for Cycling in Wales, to provide our athletes with the very best cycling kit”

“We are all really excited about this partnership and unveiling our new kit in the spring to our riders and supporters, which we believe they will love”.

In addition to the Welsh athlete programme on and off bike kit, Primal will provide all Welsh championship podium jerseys, which are awarded at eight Welsh Cycling Championship events per year within eight different disciplines which happen across Wales, including Road, Time trial, Criterium, Track, MTB Cross Country, MTB Downhill, Cyclo Cross and BMX.

James Smith, Director at Primal Europe added “We are delighted to be collaborating with Welsh Cycling, a National Governing Body that reflects our shared values of innovation and performance.”