The branding for the European Championships, which will see seven sports, including cycling, staged for the first time in Glasgow and Berlin in 2018 was revealed at the SECC in Glasgow today (22nd February.)
A unifying and vibrant brand has been launched by the participating sports to promote the new European Championships which will be staged for the first time in Glasgow and Berlin in 2018.
The dynamic Mark of a Champion is the star-like logo representing the vision at the heart of the multi-sport championships brand – to create a must-attend, must-watch experience that elevates the status of European Champions.
The multi-sport event in 2018 will bring together the existing European Championships of athletics aquatics, cycling, golf, gymnastics, rowing and triathlon with around 3025 athletes coming to Scotland as part of a total delegation of around 8500 including officials, media and others. A further 1500 athletes will compete in Berlin in the European Athletics Championships.
The inspiring shapes and colours of the logo - created in partnership by the sports, Host Cities Glasgow and Berlin and broadcast partner the European Broadcasting Union (EBU) - come together to represent the defining moments that create champions.
Attending the launch of the brand in Glasgow, Great Britain swimmer Ross Murdoch spoke of his “golden moment” when he won Commonwealth Games gold in the pool in 2014 in Glasgow and said he couldn’t wait for the prospect of another chance to be a champion in front of a home crowd.
Ross Murdoch said: “Multi-sport events bring out the best in athletes and also in the fans who love getting behind their nation. The moment I won gold at the Commonwealth Games in Glasgow will live with me forever. It was an incredible feeling and those are exactly the type of moments that will be at the heart of European Championships.
“Glasgow and Scotland has shown time and time again that it has the ability and experience to deliver world-class events and I would love to make the inaugural 2018 European Championships in my home country part of my sporting journey.”
Funded jointly by the Scottish Government and Glasgow City Council, the new event will be run in partnership and allow Glasgow and Scotland to continue to build on the economic and sporting legacy achieved by staging the Commonwealth Games. A cultural, tourism and sporting partnership is also planned with the key market of Berlin.
Jamie Hepburn, Scottish Government Minister for Sport, Health Improvement and Mental Health, said: “I’m delighted that the Scottish Government has been able to support the 2018 European Championships. This is a totally new concept in European sport, so it’s tremendous that we can be at the forefront of that, welcoming all these world class athletes to Glasgow, and other venues across Scotland. We have a growing reputation when it comes to hosting major events like this, and I’m sure the people of Scotland will embrace these championships as only they can.”
