4 Feb 2013
Delamere Dairy, producers of goats and soya milk products, has signed up as a major new sponsor for the 2013 Cheshire Classic Women’s Road Race. Delamere Dairy, whose products are sold nationwide in supermarkets such as Tesco and Sainsburys, will sponsor the Sprint Prize Competition on Sunday 28th April.
Race Organiser Andy Wood commented “this is a major signing for the Cheshire Classic, it’s great to have a company which is a key employer locally and one that has national exposure too. It’s also a good indication of how far Women’s cycling has come, the Olympics has really inspired people and we hope this year’s race will add to that”.
Patrick Brunt, Sales & Marketing Director at Delamere Dairy commented “getting involved with the Cheshire Classic was a no-brainer. Not only are investing in the local community but we produce, high quality, healthy products and being a long standing race with a great reputation it was the perfect match. Cycling is a great way to get our brand across”.
There is a lot to be said about goats’ milk and soya products; lower in cholesterol, high in calcium and small fat globules make it easier to digest. Delamere Dairy will be on hand on race day with some samples to try.
The news follows the recent announcements of Breeze, Epic Cycles and Halfords’ support of the race. The race takes place on Sunday 28th April in Northwich, and is organised by Weaver Valley Cycling Club. Entries are now open with a large number of entries already submitted from around the UK. Last year’s edition was won by Paralympic superstar Sarah Storey with previous winners including silver Olympic medallist Lizzie Armitstead, Nicole Cooke and two time Junior World Champion Lucy Garner.
As part of their new strategy you can follow the build up to the Cheshire Classic on Twitter (@cheshireclassic) and Facebook alongside a brand new website at www.cheshireclassic.co.uk