Breeze supports new look 2013 Cheshire Classic Women’s Road Race

Breeze supports new look 2013 Cheshire Classic Women’s Road Race

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After an incredible summer of women’s cycling, the Cheshire Classic Women’s Road Race launched its 2013 campaign by announcing that British Cycling’s Breeze network is to be an event partner.

With cycling becoming more and more popular in the UK the Cheshire Classic wants to make the most of the opportunity to encourage more women to ride their bikes. Funded by the National Lottery via Sport England, Breeze is the biggest programme ever to get more women into riding bikes for fun.

The Cheshire Classic takes place a week later than usual this year on Sunday 28 April in Northwich, and is organised by Weaver Valley Cycling Club. Last year’s edition was won by Paralympic superstar Sarah Storey with previous winners including Olympic Silver medallist Lizzie Armitstead, Nicole Cooke and two time junior world champion Lucy Garner.

Network Manager at Breeze, Natalie Justice commented: “Our partnership with the Cheshire Classic was a no brainer; a reputable race with great heritage to inspire more women to get out on their bike, at whatever level. The race is a fantastic way to raise awareness on a national level”.

Organiser Andy Wood added: “The potential growth of women’s cycling is huge. There is a lot to think about from which bike to get, to what clothing, to getting fit to join a club – it can all be quite intimidating. A major goal for me is to use the race to help people out, we’re bringing on board partners to help us provide advice and Breeze was the perfect fit.”

The race also sees a brand new identity alongside a redeveloped website which includes a dedicated area with tips and advice from Sarah Storey, Lucy Garner and Hannah Walker. The area offers support to riders from grass roots to those wanting to start racing.

 “We are hoping that 2013 will be the best yet, some of the most exciting racing at the Olympics was in the women’s races and we want to build on the back of that. We are looking to add new features and more prize money to the race, every single penny raised is invested back into the race.”

As part of their new strategy you can follow the build up to the Cheshire Classic on Twitter (@cheshireclassic), at www.cheshireclassic.co.uk and  on Facebook. Race entries are now open to riders.

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