British Cycling’s Breeze network today announced a new partnership with Halfords aimed at inspiring even more women to take up cycling.
British Cycling’s Breeze network is the largest programme in Britain designed specifically to get more women cycling. Led by women for women, Breeze is underpinned by an amazing network of volunteers - Breeze Champions - who organise local rides ranging from six to 60 miles and more. Since launching in 2011, over 15,000 rides involving 60,000 women have taken place and the trend is still growing.
Halfords, the UK’s leading bike retailer, is launching the collaboration as part of wider plans to encourage more women to cycle. The partnership will involve promotion of British Cycling’s Breeze network and its benefits, a new ‘ladies night’ teaching basic bike maintenance as well as bike mechanic support at key Breeze events.
Breeze project manager, Natalie Justice, said:
“Our goal is to encourage as many women as possible to get involved in cycling for fun and fitness and through working with Halfords we can reach more women with events that they can’t wait to take part in.”
“This collaboration with Halfords demonstrates a growing appetite for creating an environment and incentives that will in turn inspire more women to give cycling a go. The women’s cycling market has huge growth potential and we look forward to working with other businesses to grow our Breeze network even further.”
Commercial director at Halfords, Emma Fox, added:
“More women are taking up cycling as commuters, for serious fitness and for fun with friends, but we know more can, and should, be done to attract and support women.
“We want to break down the barriers by supporting networks like Breeze, stocking a wider range of female-specific products in store and helping women feel empowered to cycle. By working together, we can make a difference and increase the number of women cycling in the UK.”
Double Olympic Champion Victoria Pendleton said; “I’m passionate about women having the confidence to take up sport, especially cycling, and feeling empowered to get on their bikes – anything that makes it easier for women to get involved is fantastic.”
Sport England’s director of business partnerships, Tanya Joseph, said: “Breeze events are a brilliant way for women and girls to get a taste of how easy cycling can be. This new partnership will not only help encourage more women to give cycling a go but will keep them riding by showing them how to keep their bike in tip top condition.”