British Cycling’s Breeze Network has got together with the Association of Cycle Traders (ACT) to promote female friendly bike shops. The ‘Proud to support the Breeze network’ scheme aims to help women find their nearest female friendly bike shop, and traders to tap into a new market worth over £14m.
Together the Breeze network and the ACT are launching a scheme to recognise the work of independent traders to support women who are new to bike riding with straightforward advice, a range of women’s bikes and family kit as well as information on local bike rides for beginners.
Breeze is a new national network of fun, local and flexible bike rides for women. The network is designed to help close the growing cycling gap between the number of men and women cycling regularly. Breeze is aiming to introduce over 80,000 new women to bike riding and is the biggest ever programme focused on getting more women into riding bikes for fun. The Breeze network will promote female friendly bike shops to all participants and volunteers.
Breeze is aiming to introduce over 80,000 new women to bike riding and is the biggest ever programme focused on getting more women into riding bikes for fun.
Breeze is part of British Cycling’s response to the growing gap between the number of men and women riding their bikes. Currently three times as many men take part in cycling regularly and the gap is growing. Yet around 1 million women have indicated that they would like to ride a bike more often.
Natalie Justice, Breeze project manager says: “We’re proud to partner with the ACT and recognise the many cycle traders who are working hard to help women find out more about the right bike and kit for them, and their children. Together we’ll support all traders who want to do more to broaden their customer base.”It’s great for women’s cycling and great business.”
Jonathan Harrison from the ACT said: “The ACT is delighted to be working with British Cycling’s Breeze network. We wanted to showcase cycle retailers who welcome women into their shops. Working in partnership with the Breeze network has provided us with the means to promote these Female Friendly businesses to consumers, via our Cycling Experts website.”
Events and activities are planned this Spring at a number of independent bike shops to promote local Breeze bike rides and offer women the opportunity to try out bikes and kit and ask any questions in an informal, jargon-free environment.
You can visit ACT here.