Sky Ride Makes Award Shortlist

Sky Ride Makes Award Shortlist

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Sky Ride Makes Award Shortlist

5 March 2010

The Mayor of London's Sky Ride in the Mall

BSkyB's "Sky Ride" campaign has made the final shortlist for the grass roots sports category at the Hollis Awards, the UK sponsorship awards recognising the best practice in campaigns and sponsorship across sport, arts, community and environment. The winners will be announced on Tuesday 9 March.

In 2009 British Cycling and Sky brought 5 mass participation cycling events to the nation. Thousands of people enjoyed traffic-free city centre roads across London, Manchester, Glasgow, Leicester and Hounslow. Skyride encourages people of all ages and abilities to get back on their bikes and enjoy the benefits of a fitter, healthier lifestyle.

Sky Ride returns this summer, with dates and venues due to be announced shortly.