Published: 16 April 2013
Following months of close work between adidas and British Cycling, the new look replica team kit was officially launched on Saturday at adidas’ Market Street store in Manchester, giving cycling fans the first opportunity to try it on.
adidas recognise the growing popularity of cycling in the UK, a trend that has gone hand in hand with the continuing success of the British Cycling team and as a result have designed a replica shirt to allow fans to show their support for the team on both the road and the track
Three time Olympic champion Jason Kenny, GB Cycling Team Olympian Jess Varnish and multiple Paralympic gold medallist Jody Cundy all attended the launch in store. They spent a couple of hours meeting cycling fans, signing autographs and helping adidas staff behind the till.
The adidas Britich Cycling replica range is designed for comfort: the quarter length zip and slightly more relaxed fit makes it the ideal jersey for sportives, commuting and even supporting the British Cycling team.
GB Cycling Team Olympian Jess Varnish said: “It was great to be in store on Saturday and meet cycling fans. There is a real buzz about the new kit - it’s really comfortable and wearing it makes me feel really proud to be part of the team.”
The new kit marks a new chapter in a longstanding partnership spanning seven years, during which adidas have provided British Cycling with performance kit that has helped contribute to an unprecedented period of success for the team, with 26 Olympic medals, 42 Paralympic medals and 57 World Champions.
For further information visit www.adidas.com or follow @adidasUK to join the conversation.