adidas reveal new British Cycling team kit for 2013/14 season

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Cyclists who flocked to the Bike Show at London’s Excel Centre today got a first glimpse of the new adidas British Cycling kit in the flesh. Modelled by British Cycling academy sprinters Callum Skinner, John Paul and Lewis Oliva, the kit is the most innovative ever launched and is the culmination of months of close work between adidas and British Cycling.

The young sprinters, aiming to be part of the GB team competing in Rio 2016, were excited about showcasing the new kit.

Callum Skinner said: “The kit feels great to wear and it’s a really innovative design. It’s a mix of a time trial skin suit and an elite stage race jersey so it’s great for making sure we go really fast but is also really comfortable.

“We’ll feel really British wearing it and it makes us feel really proud to represent our country at the top level of the sport.”

John Paul said: “It’s even better that this design has been two years in the making because we know it’s the best that it can possibly be. I can’t wait to train in the new kit in the run up to Rio. We are all fairly new to the team and so we feel privileged to make this one our own.”

The new design combines the aerodynamics of time trial skin suits with the comfort of elite stage race jerseys.

The key innovation feature within the new adistar British Cycling range is the bolero “a one piece aerodynamic leading edge“ just like the front of an aeroplanes wing, designed to deliver maximum efficiency and speed for the rider.

With certain items being vigorously tested over the past two years on the UCI Pro Tour peloton, the new range combines the best of adidas innovation with elements of classic Italian manufacturing and reflective designs to enhance visibility. The range will comprise elite level versions with a replica line up, allowing for fans of the team to experience the same technologies and design features during their ride.

The latest formotion patterns and ClimaCool technologies are incorporated to ensure optimal movement and comfort for the wearer. Every detail is taken care of and elastic grippers feature across the range to ensure that the apparel doesn’t slip out of place.

The new kit marks a new chapter in a longstanding partnership spanning seven years, during which adidas have provided British Cycling with performance kit that has helped contribute to an unprecedented period of success for the team, with 26 Olympic medals, 42 Paralympic medals and 52 World Champions.


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