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adidas reveals new British Cycling kit for 2013/14 season

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Published: 7 January 2013
Report: adidas


Following months of close work between adidas and British Cycling, the new look team kit is the most innovative ever launched, with the new design combining the aerodynamics of time trial skin suits with the comfort of elite stage race jerseys.

The key innovation feature within the new adistar British Cycling range is the bolero, "a one-piece aerodynamic leading edge", just like the front of an aeroplane's wing, designed to deliver maximum efficiency and speed for the rider.

With certain items being vigorously tested over the past two years on the UCI Pro Tour peloton, the new range combines the best of adidas innovation with elements of classic Italian manufacturing and reflective designs to enhance visibility. The range will comprise elite level versions with a replica line up, allowing for fans of the team to experience the same technologies and design features during their ride.

The latest formotion patterns and ClimaCool technologies are incorporated to ensure optimal movement and comfort for the wearer. Every detail is taken care of and elastic grippers feature across the range to ensure that the apparel doesn’t slip out of place.

The new kit marks a new chapter in a longstanding partnership spanning seven years, during which adidas have provided British Cycling with performance kit that has helped contribute to an unprecedented period of success for the team, with 26 Olympic medals, 42 Paralympic medals and 52 World Champions.