Shropshire Hills' 'family-friendly feel' a hit with participants

Shropshire Hills' 'family-friendly feel' a hit with participants

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Event: 1 July 2012
Location: Bridgnorth, Shropshire
Report: MAMIL Cycling Ltd


Mamil Cycling Ltd organised the second edition of the Shropshire Hills Cycle Sportive on 1 July and report that riders loved the course, the organization and the "family friendly feel" that this deliberately human-sized event engendered.

Above: Riders tackle one of the many hills that give this Shropshire sportive its name. More event images can be found on Facebook here.

300 riders challenged themselves over routes of 50, 70 or 100 miles taking in Cleobury Mortimer, Ludlow and for riders on the 100 route, Church Stretton and the Long Mynd. The riders either came back along the beautiful Corvedale valley or via Ironbridge Gorge and Broseley. All routes started and finished on Bridgnorth’s picturesque High Street.

The event is capped at 300 entrants so the organisers can retain that 'family friendly' feel. Indeed Richard Smith, one of the organizing team said, "Either myself, John or Andy will try to speak to every rider after they have finished. We would hate to run an event with a huge start list and not be able to speak to the all riders to see how they got on during their ride".

John Ireson, Andy Britton and Richard Smith of Mamil Cycling said, “This is second year we have run this event and it has grown substantially in popularity over the past 12 months. It’s great to see so many riders from Bridgnorth and the support from the local people has been overwhelming. We are looking forward to next year already”.

Bridgnorth’s transplant cycling champion Richard Smith was heavily involved in organising the day and said “the feedback from riders has been universally positive, having our lovely High Street as a back drop for the 'continental style' start and finish is amazing and to see so many people enjoying the stalls and shops today is great”.

Read some of the riders’ feedback below:

“It was so tough; we had head wind for the first 50 miles! The climb up to the bog was over 20%, and the one before was even harder and longer! I was close to the edge, it’s a good job had mates riding with me”
(Ged Dennis - ex-pro racer and top local club cyclist)

“Rider 101 here, awesome day! The route was well thought-out, good mixture of climbing, fast descents, technical corners and the big hard slog from Ironbridge to Bridgnorth. Well done to everyone who finished, I'll be back next year.”
(Ricardo Del Prazy)

“Just a quick note to say thanks for yesterday's event. It was our first sportive and we were very impressed on how well it was organised and it was an enjoyable ride (the first half was a bit of a challenge though!)”
(Cara Rees)