DM Keith Skoda to partner with Otley Cycle Races


4 Feb 2013 |

Announcing a three year deal DM Keith, Skoda main dealers for Yorkshire with sites in York, Bradford, Leeds, Wakefield and Huddersfield have agreed to sponsor the .

Skoda have a long history of supporting cycle racing. They provide vehicles to the Tour de France and the Tour of Britain as well as other major races across the world. In addition they provide support and vehicles to a number of UK race teams including the up and coming Sportscover development team.

The Otley Cycle Races are one of the Monument events on the UK calendar. Now in its 28th Year the event is a firm favourite of riders and spectators alike. Every year the streets of this northern market town are packed five deep as the racing reaches its climax as dusk falls.

For 2013, 2014 and 2015 leading each of the four races at Otley will be a Skoda supplied by the UK’s biggest supplier – DM Keith.

Dougal Keith, Director at D.M Keith said “The Keith family has sold the Skoda range for over 30 years developing genuine relationships with our customers. Our father, Duncan, started in a little place in Cross Green, Leeds. We are now the largest Skoda retailer in the UK with six Skoda sites in Yorkshire. Award winning cars, family values and staff passionate about the Skoda brand – and cycling! We’re delighted to be involved with the legendary Otley Cycle Races and are looking forward to helping them build this iconic event”

Giles Pidcock, organiser of the races added “Skoda cars are now almost the default choice for cyclists who need practical vehicles and who tend to value design integrity and high quality. DM Keith is a proper Yorkshire company. These two things make DM Keith Skoda a fantastic partner for our event and I’m am really excited that, with their financial commitment we can now further invest into making these races even more special than they have been so far”

Mark Barry, Director Sportif of Team Sportscover and former Olympian said “DM Keith have been a fantastic ally and have greatly supported our development of cycling talent in Yorkshire. The Superb estate they’ve supplied us with is the perfect car for carrying a roof covered in bikes, a boot full of kit and a car full of gifted athletes. I’m really pleased that DM Keith Skoda are now getting involved with the races at Otley it’s another sign of their commitment to the local area and to cycling in particular.