Gatorade will continue as Team Sky’s official nutrition partner for a third successive year.
In 2012, Team Sky will use products from the G Series Pro range, launched to the UK in November, as well as Gatorlyte products, developed in collaboration with Team Sky’s Head of Nutrition Nigel Mitchell.
Additionally, for 2012, Team Sky’s performance and nutrition teams will work closely with leading sports nutrition scientist Asker Jeukendrup, who heads up the Gatorade Sports Science Institute (GSSI).
Team Sky’s Team Principal, Dave Brailsford, said:“Gatorade has played a role in our success over the past two years. Having seen the developments they have made to their range, and support services which are on offer to the team, we know they will help us go from strength to strength in the coming season.”
Gatorade’s UK Marketing Director Hayley Stringfellow said: “We are excited for the year ahead with Team Sky and to be working more closely with the riders and coaches to help them achieve their goals in 2012 and beyond.”
In addition to fuelling Team Sky in 2012, Gatorade is also a performance partner to British Cycling, world champion triathletes Alistair (Individual and Team) and Jonathan (Team) Brownlee, the teams of the Aviva Premiership and more.
The new G-Series Pro range of products – 01 Prime, 02 Perform, 03 Recover – are available in stores and online at GNC, chainreactioncycles.com, activinstinct.com, and jjbsports.co.uk. Gatorlytes will be available later this year.