New Cheltenham bike shop Fetish Bike Co has confirmed as title sponsor of the 2012 UK Gravity Enduro series.

2011 was a great first year for this exciting new UK series and the Gravity Enduro team would like to thanks to 661 and other outgoing sponsors for their support.

The 2012 Gravity Enduro series will see five rounds spread across the UK, the stages will again be different at every venue, some suiting the XC/trail rider more than the full-on downhiller.

Looking forward to the series and the new partnership Adam Powell, Managing Director of Fetish Bike Company said, "Becoming the title sponsor for the UK Gravity Enduro series for 2012 was a great opportunity for Fetish Bike Company. This series captures everything that we as a company represent; a combinations of fitness, bike handling, great bikes, equipment and clothing that will perform as well as you can are all required to enable you to get to the finish line and onto the podium. The ability to get all this and still spend hours on your bike with friends is the best way to spend a weekend racing on a mountain bike. Working with Steve and his team for 2012 will be a great experience and we see Enduro racing growing over the next 5 years and beyond."

The series is also backed by Shimano, who will provide tech support to all riders, while Continental and Streak Clothing are also on board providing category prizes.

Further sponsor details will be confirmed soon and entries are scheduled to go live at the end of January 2012.