In 2008 British Cycling and Sky got together to form a ground-breaking partnership and began an amazing journey to inspire more people to get on their bikes for fun and fitness and to support our athletes to achieve even greater success.
Together we have inspired over one million more people to get on their bikes and as we look towards Rio and beyond we are aiming to inspire more.
Through our jointly developed Sky Ride initiative we are providing ways for people to get involved in cycling. Together with partner councils we have opened up major cities across the country, encouraging people to cycle around traffic-free streets with family and friends.
Alongside Sky Ride, Sky Ride Local events offer people of all ages and abilities the chance to join small, weekly community rides guided by British Cycling trained leaders. Available across the UK these led rides have evolved to create new activities like Breeze, a series of fun bike rides led by women for women and Ride Social which encourages an informal network of riding groups across the UK and has quickly become the UK’s biggest social cycling network.
These joint cycling initiatives have not only inspired millions to get on their bikes but have transformed the lives of those involved. Visit sky.com/cycling to see some of our cycling stories.
Sky’s investment has also supported British Cycling’s youth programmes Go-Ride and Go-Ride Racing, which give young riders their first taste of competitive cycling.
The programmes have also provided a route to the pinnacles of the sport - 60% of the current Great Britain Cycling Team started out at Go-Ride Clubs. Together British Cycling and Sky supported British cyclists in winning 16 gold medals at London 2012 Olympics and Paralympics and propelled Team Sky’s Sir Bradley Wiggins and Chris Froome to historic Tour de France victories.
Jeremy Darroch, Sky chief executive, said: “We are proud of the partnership we have with British Cycling. Our aim has always been to increase participation, support the leading riders and inspire the next generation.
"We know we are making a difference and getting people involved, right across the UK, just as we have through our broad contribution to sport over the last 20 years. This is proof that sport can really benefit in the long-term through a partnership with Sky.”