British Cycling has scored a major victory as the 2011 UCI Track World Cup in Manchester beat Wimbledon to the title of best event in the Hospitality and Travel category at the International Sports Event Management Awards held in London this week.
Jonny Clay, Cycle Sport and Membership Director, said: "This award is another example of the success of British Cycling’s major events strategy and reflects a broader trend toward the recognition of our sport within the UK and the wider world.
“The expertise we've developed as an organisation has created events that we can now honestly say rival the historical cornerstones of the UK sporting calendar like Wimbledon for the standard of their delivery and the experience they provide to those who attend.
“Many thanks go to the entire team that took this event form successful bid to completion, Manchester City Council, the North West Regional Development Agency and UK Sport for their continued support and insight”.
British Cycling hosted 200 guests daily at the February Track World Cup, from blue chip brands and sponsors to prominent figures in sport and politics including Sport Minister Hugh Robertson.
Guests were based in the track centre of the Manchester Velodrome, just metres away from racing and had exclusive access to World and Olympic Champions as they warmed up, prepared for racing and took to the podium.
To enhance the experience, cycling experts were on hand to offer tours of the team pits and grandstand and guests could opt for a coached lesson on the track in between racing.
For a number of years now the Cycle Sport and Membership department have been delivering rounds of the UCI Track and Cross Country Mountain Bike World Cups and these events are recognised internationally within the sport as some of the best on the calendar.
The International Sports Event Management Conference is must-attend event for all those who work in the sector including the members of Local Organising Committees and Federations from around the world.