Muc-Off, the Official Tribology, Lube and Chain Optimisation Supplier to British Cycling and the Great Britain Cycling Team.
Muc-Off is all about being active and having as much fun on a bike as possible! Whether it's on a mountain, trail, road or at the skate park, they just love to be outside and going big. Since 1994 they've been obsessed with making the most innovative care and performance products around. From bike cleaner to lubes, tubeless to riding apparel – it's all done in style. Their incredible tubeless range will keep you rolling mile after mile. While award-winning Clean, Protect and Lube products will make your bike look and perform at its very best, so you can just enjoy the ride.
The king of grime since 94'
Muc-Off's Nano Tech Bike Cleaner was their very first product, and 27 years on, it's still the market leader for cleaning performance. The classic pink Bike Cleaner has incredible cleaning power because it contains revolutionary Nano Technology, that breaks down dirt and grime at a microscopic level, shifting dirt and grime with ease, all while protecting your bike's delicate finish.
It's the most effective cleaner out there, and it doesn't even need any of those nasty, dangerous acids or chemicals to do the job. In fact, it’s biodegradable, free from acids, CFCs and solvents, and it's alkaline based so you can clean away with a guilt-free conscience. It's safe on all surfaces, and it's even disc brake rotor and pad friendly!
A gold medal combination
Muc-Off and the Great Britain Cycling Team, have been working together since 2012, making Tokyo their third Olympic & Paralympic Games together. The Great Britain Cycling Team use Muc-Off's entire Clean, Protect and Lube range, so their bikes keep running at their absolute best, when it really matters.
There's more, as once again, the Muc-Off Research & Development team were busy optimising chains ahead of the Games - it's a complicated process, but one that gets results. They're cleaned multiple times using Muc-Off's state-of-the-art Ultrasonic Tanks and specially formulated cleaner, before being dried, and then optimised on their 'dyno'. They're then given a thorough coating of a top-secret lubricant, before being packaged up in James Bond-style briefcases and getting shipped back to the world's best, complete with all the testing data.
Green is part of Muc-Off's DNA – Project Green
Back in 2020, Muc-Off set themselves the ambitious challenge of eliminating over 30 tonnes of plastic from their products by 2023. As of July 2021, they've more than trebled that figure a massive 18-months early, with a 94-tonne saving! Smashing that old target has made way for a bigger and even more ambitious 200 tonnes saved by 2023, over six times more than the previous goal.
For Muc-Off, a brand that has pushed the boundaries of being green further than the Incredible Hulk, having a trackable, yet challenging target is key to ensuring they are doing more than 'just enough' for Mother Nature. Being environmentally friendly is not about just ticking boxes, it's about creating a range of class-leading products, that change the game by marrying pro-level performance with industry-leading sustainability.