Verve Cycling and British Cycling announce powerful partnership

Verve Cycling and British Cycling announce powerful partnership

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Verve Cycling, the designer and manufacturer of the InfoCrank, has entered into a five year relationship with British Cycling.  The partnership is designed to give Great Britain Cycling Team athletes across all Olympic disciplines the opportunity to ride with accurate power measurement capabilities.

The Great Britain Cycling Team will use the data that is available from the InfoCrank to continue to give them the edge as they strive to remain the world’s single most successful cycling team.

Verve Cycling will also work with British Cycling’s cutting edge coaching and sport science infrastructure to develop the InfoCrank product for those disciplines that do not yet have true power measurement.

Bryan Taylor, president of Verve Cycling, said:

“Taking a product from the laboratory to the road is a fantastic experience made even greater when successful British Cycling athletes choose to use our products. It’s amazing to see the team push the InfoCrank to its limits to find it does precisely what it was designed to do on the track and through rain, snow and mud, in road races and time trials. 

“The fact that British Cycling agrees with and supports our vision of taking truly accurate power measurement to all those cyclists who are aiming to improve and has given us the opportunity to work with world leading coaches and sports scientists through the next two Olympic cycles, is a dream come true for the engineering innovators at Verve.”

Iain Dyer, head coach of the Great Britain Cycling Team, said:

“Accurate data will always make the difference when combined with all the other work that we do with our athletes and Verve Cycling has proven to be committed to achieving best in class in this increasingly crucial area.

“We look forward to working with their team to develop new applications for those disciplines that do not yet have accurate power measurement, aiming to understand and apply all the information that we can gain from the InfoCrank, whilst continuing to look at the innovation of the product.

“We are also very pleased that our partnership will make the InfoCrank more available to members of British Cycling, at an exclusive rate, to support their own efforts to achieve the best performance possible.”

The partnership will also give British Cycling members the opportunity to access exclusive offers on the InfoCrank. 

Find out more about Verve Cycling