Science in Sport to Sponsor GB Cycling Team

2005 UCI World Track Championships

 

Sports nutrition specialists Science in Sport (SiS) are to be the GB Cycling Team's official supplier of sports drinks and sports nutrition products in a new four-year deal worth ?250,000, which will take the team to the Beijing Olympics.

The news was announced at a press conference ahead of Saturday evening's Revolution Track meeting in Manchester.

It's a deal - GB Performance Director Dave Brailsford (right) shakes hands with SiS's Peter Slater

With over 40 athletes to care for, the GB Cycling Team requires large quantities of nutritional products as it trains and competes around the world. Based in Blackburn, SiS is ideally placed to work with riders and coaches in the development of new products and to provide the crucial close day-to-day support which can be the difference between winning and losing at the highest level.

The GB Cycling Team has been lottery sponsored since 1998 and picked up four medals at each of the last two Olympic Games, with golds for Jason Queally (Kilo, Sydney), Chris Hoy (Kilo, Athens) and Bradley Wiggins (Pursuit, Athens). The team has also got 18 World Track Championship medals (7 gold) to its credit since 1999.

SiS was the brainchild of keen sportsman Tim Lawson, a nutritional expert who formed the company in 1992. Today, SiS's main brands include GO, a hypotonic energy drink; PSP22, a high energy drink; GO Bar, a nutritious energy bar and REGO, a recovery drink. The company has developed close links with cycling and its products have been endorsed by Chris Boardman and Bradley Wiggins, both Olympic Pursuit champions.

Science in Sport's Peter Slater said:"
"Science in Sport is extremely pleased to be entering into this partnership with the Great Britain Cycling Team. Over the years we have had strong individual links with many of Britain's leading cyclists, which has enabled them to perform at the highest level. Refuelling and remaining hydrated are critical nutritional factors that every cyclist faces. Working closely with the riders, coaches and staff in one of the most demanding endurance sports will enable us to further enhance our statement as leaders in sports nutrition, as well as demonstrating our continued commitment to sport. The announcement of this partnership follows our recent accolade as a Sport BrandLeader for making considerable impact on the sports world by energising the stars of the future."


GB Team Performance Director Dave Brailsford said:
"SiS has a really strong background in cycling and their understanding of our sport, combined with their technical knowledge, will keep us at the cutting edge of sports nutrition technology. We share SiS's belief that Nutrition is a key determinant of athletic performance. In order to win Olympic medals our riders have to get their nutritional strategy spot-on and in entering this partnership with Science in Sport, I believe that we will be making a significant step towards optimising the GB Cycling Team's performances."

Links: Science in Sport Website > http://www.scienceinsport.com/