British Olympic & Paralympic Teams Kitted Out for Success in Beijing

 

News Posted: 12 June 2008

adidas, official kit supplier to the British Olympic Association (BOA) and the British Paralympic Association (BPA), today unveiled the kit to be worn by Team GB and Paralympics GB at the 2008 Beijing Olympic and Paralympic Games.

Above: Brad and Vicky, along with other members of Team GB, help launch the adidas kit

The new kit was revealed by British Olympic and Paralympic Beijing 2008 hopefuls Tom Daley (diver), Heather Fell (Pentathlete) John McFall (sprinter), Victoria Pendleton (cyclist), Chris Tomlinson (Long Jump) and Liz Yelling (marathon) at the adidas Performance Store in central London.

The new Team GB and Paralympics GB kit is specially tailored for each individual sport and has been designed to help athletes cope with the hot and humid conditions in Beijing. In total, adidas will provide over 120,000 units of Olympic and Paralympic apparel and footwear, including for the first time bespoke eyewear to the 500+ members of Team GB and Paralympics GB. Over 680 different products have been created for athletes, coaches and officials.

For those competitors competing in the heat and humidity the kit incorporates advanced adidas technologies which have been specifically developed with athletes. ClimaCool technology will ensure athletes' bodies stay at the optimum temperature when in competition. ForMotion technology will ensure that the kit moves seamlessly with athletes' bodies when they perform, this will be particularly important in the heat.

Above: Vicky and the girls show off their new kit

In addition, adidas have now included TECHFIT POWERWEB in their tennis, boxing, weightlifting and swimming kits. TECHFIT POWERWEB has been used successfully in the past to power track & field athletes such as World Champion 100m sprinter Tyson Gay and World Indoor Champion triple jumper Phillips Idowu.

Specialist footwear for each Olympic and Paralympic sport has been developed by working closely with athletes to understand their needs and demands from performance products. adidas makes bespoke specialist footwear for 27 of the 28 Olympic sports including Weightlifting, Wrestling, Fencing and Sailing.

Speaking about the kit, Chris Tomlinson, world indoor Long Jump silver medallist said: "Athletes analyse every part of their performance now, from what we eat to what we wear. When there are so many world class athletes out there, you?re looking for that tiny detail which will give you an extra edge and it's important that our kit helps you perform to our best. I?m looking forward to wearing this in Beijing".

Chef de Mission for the Beijing 2008 Olympic Games, Simon Clegg added: "We've worked closely with adidas since the Athens 2004 Olympics to create a kit for the Beijing 2008 Olympic Games which we believe offers the best advantage to our athletes. We're pleased that the technology developed specifically caters for the climatic conditions in China incorporating changes from the kit being more white to reflect heat to more advanced innovations like ForMotion".

Phil Lane, Chef de Mission for the Beijing Paralympic Games said, "adidas continue to ensure that all athletes have kit that aids them whatever their discipline and in the heat of Beijing ClimaCool technology is going to be especially vital".

Nick Craggs, Director of Marketing for adidas commented: "The climate in Beijing will be a key factor in how our British athletes perform. The Team GB and Paralympics GB kit incorporates the highest level of technology, helping keep athletes cool and performing at their best".

The adidas Team GB and Paralympic GB kit will be on display at the adidas Performance Store, 415-419 Oxford St, London for the coming week.

adidas Customer Care 0870 240 4204 or www.adidas.com