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adidas launches micoach
Micoach website | Micoach Facebook
adidas have launched a new mobile app, backed by Victoria Pendleton, which can help you train smarter.
Designed to allow smartphone users to turn their phone into a personal coach with GPS pace-triggered voice coaching, personalised and sports-specific training plans, workout calendars and workout feedback, the miCoach app syncs automatically with www.micoach.com which offers six documented training plans for various sports. Users can create personalised conditioning programmes online to tailor to their own fitness level and goals and even download the voices of their favourite sports stars to provide motivation as they train.
Available to download now at the official website, itunes and Blackberry Appworld, adidas has worked with some of the world's finest athletic coaches, athletes and teams whilst developing the miCoach app.
Nick Craggs, Marketing Director for adidas UK, stated: "The introduction of the miCoach app and sports-specific training plans was the natural next step to bring the miCoach facility to an even wider audience. At adidas we work with the world's best coaches and athletes and we wanted to share this knowledge and experience with our consumers to inspire and to help them reach their personal goals. Our service approach is unique and sets new standards in terms of personalisation in the entire sporting goods industry."
Check out the latest 'miCoach says' ad http://www.youtube.com/watch?v=1drmkxExybM
